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Instagram is hiding the "Like" Tool in India!

Instagram is hiding the "Like" Tool in India!

Post Author : Adrija Banerjee

The popular photo sharing app "Instagram" is hiding the "like" feature in it’s app for the Indian Audience. The real question behind what triggered this move is still unclear to us. However, one of the major reasons can be of the widely popular "Blogging," "Influencing," and "Promoting Brand" strategies in the Indian Fashion World. It is not unknown by now, that a lot of people use third party apps, and other fraudulent methods to gain popularity. Today we try to debunk some ways and see how the vast, indian user generated content will be majorly affected by this move.

1) Is the Indian Fashion Industry under the radar?

1) Is the Indian Fashion Industry under the radar?

Is is not unknown that a lot of young men and women aspire to be "influencers/bloggers" on Instagram in current times. However, the path to success is not easy. Brands target socialites and influencers with a hefty number of likes and following, which if tracked carefully can often lead to the true discovery- fraudulency. Can this be one of the major issues? 

2) Copyright of Artwork might be a Big Issue.

2) Copyright of Artwork might be a Big Issue.

Copyrighted Artworks, Images, and personal work are often seen on the profiles of brands and influencers with a huge number of Following. There has been a rise in the number of complaints from emerging brands and new artists who have enquired a probe as their work is put up without any due credit. Can this problem be a major step for Instagram to consider? 

3) The usage of "Tik-Tok" and other cross promotions.

3) The usage of "Tik-Tok" and other cross promotions.

Video sharing apps like "Tik-Tok" and "Snapchat" have also been widely active on Instagram. This has reportedly led to a hike in crime rates, hate videos, and other problematic imageries. Apparently, the hiding of "like" feature, can lead to a decrease in such videos. 

4) The Expectation of "Free Merchandise" and "Fake Reviews!"

4) The Expectation of "Free Merchandise" and "Fake Reviews!"

Apparently, a lot of Indian beauty and fashion "gurus" promote products and review them for money, without ever actually using/testing those products. This leads to a lot of confusion as the "likes" are boosted on such paid content videos. Instagram is constantly updationg and reviewing it’s policies and hence this can be one of the major reasons for its new policy. 

5) The never ending trap of likes and followers.

5) The never ending trap of likes and followers.

The never ending trap of buying "followers" and "likes" has been constantly going around in circles. Cheap rates, dupes, fraud transactions and many more problems have been repeatedly questioned and brought to the notice of instagram. Can this be one of the major reason for this new policy specially for the Indian users? 

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