Style Me Sustainable: 5 Sustainable Clothing Brands On Our Radar!
Fashion in today’s day and age is a medium of expression. With the apparel industry growing at an intensive rate, buying and hoarding trends have become the norm. Also, thanks to online shopping paving the way, speedy, mass production and overconsumption, the fashion industry has landed itself on an environmentally damaging path. It has become one of the top 10 most polluting industries in the world.
This is where the independent thinking designers and eco-warriors take centre stage. These designers have taken the pledge of sustainability and are trying to play the game differently. They are promoting sustainable and ethical fashion. Each one poles apart from one another, here are 5 Indian brands whose sustainable clothing line you need to know about for a better tomorrow.
1. Eka By Rina Singh
Eká in Sanskrit means ‘one’ and echoes the singular effort of many individuals. The designs are reflective of designer Rina Singh’s personal ethos of simple living, connected to her upbringing in a family of agriculturalists. By making their own textiles, favouring the mechanics and raw beauty of natural fibres, they aim to bring to life soulful clothing that lives on through individual expression.
2. Doodlage By Kriti Tula
Doodlage is one brand that believes in up-cycling fabrics and clothes. Started by Kriti Tula, its collections are designed based on the waste that they collect from all these factories. Thus, every garment is unique in its design and function.
3. Chola By Sohaya Misra
The brand represents everyday luxury defined by an intense connection with comfort and style. Their Founder and Creative Director Sohaya Misra believes in the mantra of ’Less is more’ and creates each design keeping the integrity of the fabrics intact. The ease and comfort of the fabrics used complement the brand’s ideology of relaxed silhouettes. Clean lines, with plenty of detailing and edge, are some of the hallmarks of Chola designs.
4. Bodice By Ruchika Sachdeva
Clean lines and modern tailoring, Bodice stands for its take on transitional wardrobe staples, that are developed through innovation and sustainability. making them evergreen pieces.
5. Nicobar By Good Earth
Launched by Good Earth, Nicobar is a premium clothing brand that is paving the way towards sustainable fashion. With fast fashion pendulum swinging too far, the country yearned for products that were designed to last, not trend-driven, and inspired by natural design and materials. Thus came in Nicobar that looked towards creating a modern Indian way of living, dressing, and looking at the world.